Reputation
& Brand Strategy

"Reputation - It doesn’t cost you anything,
until it costs you everything."

Clinton Bown is a strategic thinker, brand builder and storyteller. His practice enables individuals and organisations to develop the disciplines they require to navigate complex environments.

Clinton embeds high impact, high return, reputation & brand strategy thinking in leaders and their teams.

In a career spanning over three-decades in broadcast television and professional sports administration, Clinton has navigated the media narrative on countless issues, and remains a trusted advisor to leaders across business, politics and sport.

Reputation is so often only on the agenda once issues arise. Clinton’s approach is to work with leaders to help create organisational (and personal) rigour around reputation, to create a common language and measure, to better understand reputational vulnerabilities and opportunities, and to get ahead of the ‘reputation game’ when the inevitable arises.

A passion for building brand strategy and managing reputations for both individuals and organisations, Clinton helps create a framework that nurtures brand equity (Trust), the core component of navigating the reputational landscape of an individual or brand.