About
Clinton Bown
Clinton Bown helps leaders drive the narrative.
With over 3 decades across professional sport and broadcast television, Clinton is an advisor to leaders who manage brands where reputation matters.
Clinton is a story-teller and solutions-based thinker, with decades of experience in Brand, Reputation and Strategic Communications. He specialises in issues management and reputation recovery, brand building and activation.
Building brand equity, being ‘game-ready’ to manage crisis, and exploring reputational strengths and weaknesses are all core programs in Clinton’s practice; where leaders understand being crisis-ready is an investment in protecting their major asset, their brand’s reputation.
As a senior executive in sport, Clinton managed high-level relations with Government, NGOs, sponsors, stadiums, and consumers. He has navigated the media narrative on countless issues, and remains a trusted advisor to leaders across business, politics and sport.
Completing a Bachelor Arts (Media & Communications), Clinton spent a decade in broadcast television in both Australia and the UK, before forging a decade-long career in sports administration as a senior executive across multiple AFL Clubs. Clinton is credited with creating Australia’s first club-based online sports TV Network, CollingwoodTV, as well as managing the growth of Australia’s biggest sports website, AFL.com.au. Clinton has run point on some of Australia’s biggest sporting stories – and now advises athletes, public personalities, leaders, and corporations on how to strategically navigate crisis, brand recovery and issues management.
In 2015, Clinton and his family relocated from Melbourne to The Northern Rivers NSW, (Byron Bay), to join a thriving community, where he joined several Boards, whilst establishing the Work Well Group PTY LTD of companies, under which his wife, award winning author, Stephanie Bown, and he, operate.
Clinton partners individuals and organisations in disciplines of Reputation, Brand Strategy and Personal Brand.
Clinton is trusted by
With over 3 decades across business, professional sport and broadcast television, Clinton is an advisor to leaders who manage brands where reputation matters.
"Clinton provided great support and strategic insight to myself, my senior executive and the Board. His ability to communicate brand value, culture and integrity helped restore Hawthorn as one of the most premium brands in Australian sport."
Stuart Fox
CEO, Melbourne Cricket Club (MCC)
Formerly CEO, Hawthorn Football Club
"From my first call with Clinton, I felt his passion and learned a lot about branding and content. I immediately engaged him to create a content strategy. Every session was meaningful and impactful - and fun. He understood what I do and created a strategy that was workable for me. I highly recommend working with Clinton!”
Jack Craven
Founder, Jack Craven Executive Coaching,
Chicago, USA
"It doesn't cost you anything, until it costs you everything."
Why would you leave your greatest asset vulnerable or at risk?
Reputation can take a life-time to build and seconds to be torn apart.
It's astounding how many Leaders aren't actively involved in their own reputation strategy, and how so many individuals and organisations leave their reputation to mercy of external forces or simply to chance.
Personal and organisational brand building creates a strategic narrative that fosters Repetitional Capital, that can be your greatest asset when navigating issues.